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20.03.2026 г.

Beyond NPS: 7 Survey Metrics B2B Companies Should Be Tracking in 2025

NPS alone isn't enough for modern B2B programs. Discover seven complementary survey metrics—from Customer Effort Score to milestone-triggered pulse scores—that give customer success, product, and marketing ops teams a complete picture of account health.

Survey Metrics Customer Success Voice Of Customer B2b Research Net Promoter Score

20.03.2026 г.

How Online Research Communities Are Replacing Traditional Focus Groups in B2B Market Research

Discover why market research managers and insights directors are moving away from costly, one-time focus groups toward always-on online research communities — and what that shift means for speed, cost, and the depth of insights your team can actually act on.

Research Communities B2b Market Research Focus Groups Insights Management Customer Experience