Legal, honest, and transparent
All research conducted on mypinio is designed to be legally compliant, technically correct, and clearly understandable for participants. We never misrepresent the purpose of research.
Research done right.
mypinio is committed to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics — the globally recognized standard for ethical, transparent, and responsible research practice.
THE STANDARD
The ICC/ESOMAR International Code.
The ICC/ESOMAR International Code is the trusted global benchmark for ethical conduct in market research, opinion research, and data analytics. Established jointly by the International Chamber of Commerce and ESOMAR in 1977 and most recently revised in 2025, it is recognized by over 60 associations in more than 50 countries.
The 2025 revision explicitly addresses the responsible use of AI and synthetic data, self-service research platforms, data minimization, and the need for human oversight — making it directly relevant to how mypinio operates.
Read the full ICC/ESOMAR Code →OUR COMMITMENT
The five principles we commit to.
Diligence and protection from harm
Respondents must not suffer material, psychological, or reputational harm from participating in research. We apply this principle across every product — from surveys to community discussions.
Data protection and privacy first
Personal data is collected only to the extent necessary for the research purpose. We support data minimization, anonymization, and full GDPR compliance across the platform.
Transparency and accountability
We disclose our methods, data sources, and limitations clearly. AI-generated and synthetic data is always identified as such — never presented as real human responses without context.
Human oversight of AI
Where AI is used in research workflows — for analysis, synthesis, or data generation — human oversight remains in place. AI assists. Humans are responsible for the research.
IN PRACTICE
How we apply the code across our platform.
Synthetic data — clearly labeled
mypinio Synthetic Data generates AI-powered personas and simulated survey responses for testing and validation purposes. Synthetic data is always clearly identified — it is never mixed with or presented as real human panel data without explicit labeling.
Panel members — informed and willing
Every member of the mypinio panel has explicitly opted in to participate in research. Members are informed about the purpose of each study, their right to withdraw, and how their data is used. No deceptive recruitment, no dark patterns.
AI analysis — transparent methodology
When the mypinio AI Analyst generates insights or reports, the methodology and data sources are visible. We do not present AI-generated conclusions as independently verified findings — the researcher remains responsible for interpretation.
Anonymization — built into the architecture
Employee experience programs include mandatory anonymization with minimum response thresholds. Individual responses are never visible to managers. Privacy is structural, not a setting.
OUR COMMITMENT
mypinio commits to the ICC/ESOMAR Code.
mypinio voluntarily commits to the ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics. While we are not yet a formal ESOMAR member organization, we adopt this code because it reflects the values we hold — honest research, protected respondents, transparent methodology, and responsible use of technology. We believe the research industry is only as valuable as the trust it earns.
Mike Wilde, Founder — mypinio GmbH, Berlin
Learn more about ESOMAR →